Friday, May 29, 2009

Why have the other "trendy" Cupcake Boutiques in Dallas forgotten some key ingredients in their "Mix"?

I think it goes without saying, we have all been to these types of cupcake stores. During the conceptual evolution of Dimples Cupcakes, we all tried to understand why other "trendy" cupcake boutiques did not strive to achieve mass appeal.

OTHER "HIGH END" CUPCAKE BOUTIQUES:
Our stores are NOT strategically designed in order to immediately "stage" our customers in a line out the door and around the building. Yes it appears to be impressive, but do the customers enjoy standing outside in the "Texas" weather? Lots of Hype or Lots of Happy Customers?

WE ARE DIFFERENT:
Dimples Cupcakes
All of our stores are very inviting and spacious. There is comfortable seating and plenty of space allowing a free flowing environment for our customers.


OTHER "HIGH END" CUPCAKE BOUTIQUES:
Some may use "Madagascar Bourbon Vanilla" or top their cupcakes with "French" Sprinkles. I am not sure I have heard a six year old child ask for a "Madagascar Bourbon Vanilla cupcake with French sprinkles." Im sure their cupcake experience would not be complete without a delicious trademark dot.

WE ARE DIFFERENT:
Dimples Cupcakes
From the planning and development of each of our stores, we immediately determined we would place great emphasis on families in our community. Although we will also have incredible ingredients as well, we seek to appeal to ALL fans of cupcakes. Each store will have our signature giant revolving cupcake set a top our children's sprinkle bar. This will allow each of our Little "Dimplers" their own special cupcake. This will be a magical moment for every child that visits Dimples Cupcakes.


OTHER "HIGH END" CUPCAKE BOUTIQUES:
Others may offer dry, refrigerated cupcakes served in a small, cramped store. Their customers are charged premium prices with great expectations only to be left voicing their outrage on Internet reviews.

WE ARE DIFFERENT:
Dimples Cupcakes
During the planning stages of Dimples Cupcakes, we have read thousands of reviews from across the country. We kept every good and bad review in mind as we created the TRUE definition of a High End Cupcake Boutique! From marble floors and crystal chandeliers, to wonderful packaging and most importantly a fabulous cupcake, no detail has been overlooked! Although we have created a store to meet each customers expectation of a High End Cupcake Boutique, we left one element out of our store ...ARROGANCE.

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